The ski brand to know if you are a man with an elegant and contemporary style.

The brand merges Italian elegance with modern-day functionality, offering a range of clothing designed for both outdoor adventures and urban living. The Loro Piana family’s heritage, known for its commitment to premium fabrics and timeless fashion, continues with SEASE's focus on sustainability and high performance.

For those seeking escape from the fast-paced, polluted city, SEASE offers a sanctuary—whether it's the fresh mountain air or the salty sea breeze. SEASE’s essential wardrobe is designed to provide comfort and performance, enabling authentic experiences in harmony with nature.

"With Sease we aim to continue our family heritage of quality and Italian elegance with a more contemporary and functional lifestyle.

It is about our life, conceived on our vision and passion. We create timeless products that become loyal friends during any adventure and convey emotions and a sense of belonging, they carry great memories, made to last in our clients' wardrobes for long time" 

- Franco & Giacomo Loro Piana

SEASE blurs the lines between urban and activewear, with an unmatched level of quality. A Men’s contemporary wardrobe of versatile, functional and essential garments made of high quality and sustainable materials designed for the outdoors meant for the city.

Sease is proud to announce its new store opening in Courchevel !